Marketing Mistakes and How to Recover Presenter: Linda Baumann Duration: 2-hours When marketing efforts are not successful, many companies are left wondering why. They sent out direct mail, or refreshed their website, initiated Google Adwords, or attended a trade show, but are left disappointed and frustrated with languishing sales and underused resources. Why isn’t the phone ringing? What went wrong? The high level answer to this question is that marketing efforts must be more than a disconnected series of tasks. Effective marketing is not a single activity, but a well choreographed effort that takes planning, consistency, and fortitude to accomplish. The deeper answer comes from analyzing the top marketing mistakes we%26apos;ve seen companies make. Are you making one or more of them? You will learn: • How to market with a strategy in place • How to be consistent with your brand • How to integrate marketing with your sales efforts • How to market what you deliver • How to use the marketing mix effectively You’ll come away with recovery plans for these common mistakes: • Believing your product does everything, your target market is anyone who has money to spend, and /or you don’t have competition. • Changing your company’s positioning depending on the audience, marketing vehicle used, or person delivering it. • Developing marketing programs or materials that fizzle out in the sales process and never get used by the sales team. • Fixating on only one marketing vehicle to promote a company and/or its products. Who should attend: This workshop is intended for: • Marketers and general managers in small- and medium-sized companies • Entrepreneurs who are planning to start a new business • Service professionals and consultants in small practices Contact us at 406-203-4200 to for more information and to register for this informative workshop.
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