Increase the Number of Visitors to Your Website Simply launching your website (out there with more than three billion other sites) is not going to work miracles for your company. You need to know how to increase the number of targeted visitors to your website. You also need to understand the basics of how visitors find your website and how you can improve targeted hits. Your must maximize the traffic that comes to your site to achieve the best results. More hits equal more potential customers and informs your targeted audience about the services you provide. Search Engines: One important way for visitors to find your site is with search engines. Search engine optimization is a set of methods used to improve the ranking of a website in search engine listings. Internet users typically scan just the first two pages of internet listings while searching. This means that in order for your website to be effective, you must be found within the first 20 hits. We can help ensure that your site is optimized for the search engines. Links: If you belong to professional organizations, place their links on your site and ask them to reciprocate. Getting your link on as many other sites as possible will increase your traffic and bump up your search-engine placement. If applicable, consider creating a page of useful industry links. Your targeted audience will remember your site as a good resource and will be more likely to return. Non-Internet Marketing: You should promote your website’s address wherever possible. Ensure your site%26apos;s address is on all of your print communications, business cards, and advertisements. • Newsletters • Media ads (newspapers, TV, radio, magazine) • Business Cards • Signage • Stationary • Packaging • Labeling • Invoices, Confirmations, Thank you notices • Voice mail • Personal contacts • Postal Mailings • Catalogs and newsletters • Miscellaneous promotional materials • Create new email signature Register your website with major search engines/directories: • Register with Google (www.google.com) free • Register with FAST (alltheweb.com) free • Register with Open Directory (dmoz.org) free • Register with Hotbot (hotbot.lycos.com) free • Register with Lycos (www.lycos.com) free • Register with NBCi (www.nbci.com) • Register with Northern Light (www.northernlight.com) free • Register with Yahoo (www.yahoo.com) • Register with AltaVista (www.altavista.com) • Register with Excite (www.excite.com) • Register with MSN Search (search.msn.com) Note: Registration with dmoz.org will also get you registered on AOL Search, AltaVista, HotBot, Google, Lycos, and Netscape Search. In addition to submitting your new site to search engines, we create a link from our established site to get the search engines to visit your new site and start spidering its contents.
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