S %26amp; K Gaming, LLC. was a newly formed entity of the Salish %26amp; Kootenai Tribes in Pablo, Montana. Shortly after purchasing Joe%26apos;s Smoke Ring in Evaro, the Tribe faced challenges with the State of Montana and the compact regarding gaming on the Flathead Reservation. In the end, even though all Class III gaming machines were removed from the reservation, the Salish %26amp; Kootenai Tribe maintained their right to operate Class II gaming. Class II machines are only offered at seven American Indian reservations in the state of Montana. Only tribally-owned ventures like the KwaTaqNuk Casino and the new Gray Wolf Peak Casino (formerly Joe%26apos;s Smoke Ring) offer the big-win opportunity of Class II machines. But with all the negative publicity and confusion about gaming on the reservation (is there gaming at all???), they asked for our help to bring the message of high stakes gaming on the Flathead Reservation to consumers in the Missoula and Kalispell areas. Their campaign included television, newspaper, %26quot;scratch and win%26quot; game pieces, magazine, billboards, signage and more, as well as assisting with the grand opening of Gray Wolf Peak.
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